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About the Automattic Creator ProgramWelcome to the Automattic Creator Program! This program lets you earn commissions by recommending Automattic products and services to your audience. Whether you publish…Setting up your Automattic Creator Program accountThe Automattic Affiliate Program uses the Impact affiliate network to manage tracking links, commissions, and payments. If you’re new to affiliate marketing or Impact,…Getting to know the Impact platformOnce you’re approved for the Automattic Creator Program, you’ll use Impact to manage your account, create tracking links, find promotional resources, and track your…How to create tracking links in ImpactOnce you’re approved for the Automattic Creator Program, you can create tracking links in Impact to promote Automattic products and services. You can link…How to make your first Automattic recommendationYou’re approved for the Automattic Creator Program. Now it’s time to get your first recommendation in front of your audience. Your next step is…How to choose the right Automattic products to promoteAs an Automattic Creator, you can promote a range of products and services to your audience. The best place to start is with your…
Content briefs
Briefs to help you create articles, reviews, videos, and other content about Automattic products. Find key product details, talking points, and content ideas, organized by brand.
WordPress.com briefs
WordPress.com AI BuilderTurning an idea into a website gives you a story to follow from the first description to the finishing touches. The WordPress.com AI Website…WordPress.com Business PlanWordPress.com Business gives you a developer workflow to explore alongside managed hosting. SFTP and SSH, WP-CLI, Git, and GitHub Deployments create practical opportunities to…WordPress.com Commerce PlanAn online store gives you more to explore than its storefront. WordPress.com ecommerce combines WooCommerce with managed hosting, while the merchant shapes the products,…WordPress.com GuidelinesA site’s voice and visual standards can become useful working context for the people and AI tools creating its content. WordPress.com Guidelines gives you…WordPress.com DomainsA domain gives a site an address people can remember and return to. WordPress.com lets customers register or transfer a domain, manage its settings,…WordPress MCP Plugin/ConnectorYou can ask ChatGPT or Claude to build a site from a description, upload a post as a draft and categorize it, or summarize…
Jetpack briefs
Jetpack AIAn existing WordPress post gives you a useful starting point for exploring AI: the copy to refine, the details to update, and the decisions…Jetpack NewsletterA WordPress post can also become the next email your audience receives. Jetpack Newsletter brings that connection into the publishing workflow, giving you useful…Jetpack Backup and ScanA backup and a malware scan answer different questions: how to recover a site, and how to identify threats. Jetpack VaultPress Backup and Jetpack…
WooCommerce briefs
WooCommerce SubscriptionsA subscription gives a merchant a series of billing and customer-management decisions to make. WooCommerce Subscriptions brings recurring product and service payments into the…Product Add-Ons for WooCommerceAn engraving, a gift message, or an uploaded design can make a product feel personal. Product Add-Ons for WooCommerce gives merchants ways to collect…WooCommerce BookingsFor a business that sells time, the booking experience is part of the purchase. WooCommerce Bookings lets partners explore how appointments, rentals, classes, and…
Pressable briefs
Other briefs
WordPress.com
Understand WordPress.com
WordPress.com overviewUse this guide as a starting point for learning about WordPress.com. The articles below are organized around the questions you’re most likely to have…WordPress.com vs WordPress.orgAs a creator in the Automattic Creator Program, it’s important to understand the difference between WordPress, WordPress.com, and WordPress.org so you can talk about…WordPress.com vs PressableTwo managed WordPress platforms from Automattic WordPress.com and Pressable are both managed WordPress hosting platforms from Automattic, built for different needs. Both run real…WordPress.com hosting plans breakdownWordPress.com offers a range of managed hosting plans to suit different needs, from a free plan to full ecommerce. Users can start simple and…
WordPress.com products
WordPress.com hostingWordPress.com is an all-in-one website-building and managed hosting service for WordPress sites. It helps people who want to use WordPress while reducing the amount…WordPress.com domainsA domain name is the address people type into a browser to visit a website, like example.com or mybusiness.blog. It helps make a site…Premium themesPremium themes are professionally designed website templates that customers can use to change the look, layout, and style of a WordPress site or WooCommerce…Website design serviceThe WordPress.com website design service gives customers a guided way to launch a professionally built website without having to design it themselves. Instead of…
Promoting WordPress.com
How to position WordPress.com for different audiencesWhen you recommend WordPress.com to your audience, start with what they want to accomplish rather than leading with a list of features. Someone starting…WordPress.com plan recommendation guideWhen you recommend WordPress.com to your audience, start with what they want to accomplish rather than the features of each plan. The right plan…How to represent the WordPress.com brandYour voice and creativity shape how people discover WordPress.com. This guide will help you talk about and show the brand clearly, accurately, and confidently.…Creative ways to promote WordPress.comAs a creator with the Automattic Creator Program, you can help your audience discover WordPress.com’s power and benefits while earning commissions on every successful…
Program essentials
Payouts and commissionsOnce you start referring customers to Automattic products, you can track your commissions and payments in your Impact account. This guide explains how commissions…FTC disclosuresAs a member of the Automattic Creator Program, it’s critical to satisfy the Federal Trade Commission’s guidelines regarding affiliate disclosures. Proper disclosures not only…Affiliate marketing glossaryThis glossary offers thematically grouped affiliate marketing terms to support you on your journey in the Automattic Creator Program. Understanding these terms will help…
Other Automattic products
JetpackJetpack is a suite of tools built by Automattic for WordPress sites. It helps customers add security, performance, growth, AI, and site management features…PressablePressable is a managed WordPress hosting platform from Automattic, built for dedicated infrastructure, performance, and hands-on control. Whether someone is an individual site owner,…WooCommerce WooCommerce is the open source ecommerce platform for WordPress. It enables merchants to completely customize their store, own their data, and manage their customer…Sensei LMSSensei LMS is a WordPress learning management system plugin built by Automattic. It helps customers create online courses, lessons, quizzes, and learning experiences directly…WP Job ManagerWP Job Manager is a free, open source job board plugin for WordPress. Built by Automattic, it helps customers add job listings to a…
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