About the Automattic Creator Program

Last updated 2 days ago

Welcome to the Automattic Creator Program! This program lets you earn commissions by recommending Automattic products and services to your audience.

Whether you publish on a website, create social content, send a newsletter, produce videos, or use another type of content channel, you can share products that help people build websites, grow online businesses, and manage their digital presence.

This article is the starting point for learning how the program works. As you go through the onboarding path, you’ll learn how to choose products, create and share your referral links, understand program requirements, and track your earnings.

Are you a creator?

We use creator as an umbrella term for people who recommend products through content or other audience-facing channels. This includes affiliates, influencers, and other types of publishers and content creators.

You might be a:

Blogger or website publisher
Content publisher or media organization
Social media creator or influencer
YouTuber or video creator
Newsletter publisher
Podcaster
Business or other organization that recommends products to its audience

You don’t need to be a traditional influencer with a large social media following to participate. What matters is that you have a way to reach an audience and can create content or recommendations that are relevant to the products you promote.

The Automattic Creator Program is primarily performance-based, meaning you earn commissions when people use your referral links and complete qualifying purchases. If your primary goal is to receive free products or paid sponsorships in exchange for social posts, this program may not be the right fit.

What can you promote?

The Automattic Creator Program gives you access to earn commissions by promoting a range of products and services from Automattic, including:

WordPress.com: All-in-one managed WordPress hosting with site building tools, performance, security, and support.
Pressable: Premium managed WordPress hosting for businesses, agencies, and developers managing high-performance sites.
WooCommerce: Extensions that add payments, shipping, subscriptions, bookings, marketing tools, and other store functionality to WooCommerce.
WordPress.com domains: 350+ domain name extensions, including .com, .blog, and niche and specialty domain names.
Premium themes: Professionally designed themes for WordPress.com and WooCommerce.
Website design service: A done-for-you service for customers who want expert help building their WordPress.com site.
Jetpack: Security, performance, and growth tools built for WordPress sites.
Sensei LMS: A WordPress learning management plugin for creating and selling interactive online courses.
WP Job Manager: An open source job board plugin for adding job listings to WordPress sites.

Available products, commission rates, and program terms can vary by product.

How does the Automattic Creator Program work?

The process is simple:

Apply to the program. Submit an application to become an Automattic creator.
Get approved. Once your application is approved, you’ll receive access to the creator dashboard.
Choose what to promote. Select Automattic products that are relevant to your audience and content.
Create your referral links. Through your Impact account, you will have access to tools to create links to use in your content as well as various creative assets. Use our step-by-step instructions to create your referral links.
Share your content. Publish your recommendations through your website, social channels, newsletter, or other approved channels. Use your unique referral links when recommending products.
Earn commissions. When someone clicks your referral link and completes a qualifying purchase, you earn a commission.
Track your performance. Use the creator dashboard to monitor clicks, conversions, commissions, and other available reporting.