Use this guide as a starting point for learning about WordPress.com. The articles below are organized around the questions you’re most likely to have first, from what WordPress.com is and how its plans work to how to best promote it for different audiences.
What is WordPress.com?
WordPress.com is an all-in-one website-building and hosting service.
People use it to create blogs, business websites, portfolios, newsletters, online stores, and more. It gives them a place to design their site, publish content, manage their pages, and keep everything running online.
WordPress.com is built on WordPress, the open source software used to create and manage websites. With WordPress.com, you get the flexibility of WordPress, with setup, hosting, security, and maintenance handled for you.
If you’re new to WordPress.com
Start here if you’re still learning what WordPress.com is, how it works, and how it fits into the broader WordPress ecosystem.
WordPress.com hosting
Use this guide to understand the core WordPress.com hosting product. It explains what WordPress.com hosting is, what it helps people do, and why someone might choose it when they want to build and run a website with WordPress. Read this if you’re trying to understand the product before writing about it, reviewing it, or recommending it.
WordPress.com vs WordPress.org
Use this guide to understand the difference between WordPress, WordPress.com, and WordPress.org. These names are often confused, even by people who’ve heard of WordPress before. This guide helps you explain the difference clearly, so your audience understands whether you’re talking about the WordPress software or the WordPress.com service. Read this if you’re creating comparison content, educational content, or beginner-friendly explanations.
WordPress.com hosting plans breakdown
Use this guide to learn what’s included in each WordPress.com hosting plan. This is the practical plan-by-plan reference. It helps you understand the differences between plans, what features are available where, and how the plans compare at a high level. Read this when you need a factual overview of the WordPress.com plan structure.
Tips on promoting WordPress.com
How to represent the WordPress.com brand
Use this guide to learn how to write and talk about WordPress.com accurately. It covers naming, capitalization, logo usage, and common mistakes to avoid. Read this before publishing content that mentions WordPress.com by name or uses product visuals.
WordPress.com plan recommendation guide
Use this guide when you’re ready to connect plans to audience needs. The hosting plans breakdown explains what each plan includes. The plan recommendation guide helps you understand which plan may make sense for different types of users, like bloggers, business owners, creators, or store owners. Read this when you’re creating product recommendations, buying guides, tutorials, or comparison content.
WordPress.com positioning and objection-handling guide
Use this guide to understand how to explain WordPress.com’s value and respond to common questions. It covers how to talk about WordPress.com in a clear, helpful way without overpromising or getting too technical. It also helps you address common points of confusion, like whether WordPress.com is “real WordPress,” whether it’s only for blogs, or how it compares with other ways to build a website. Read this when you’re writing reviews, comparison content, sponsored content, scripts, or educational content that needs a stronger point of view.
WordPress.com vs Pressable
Use this guide to understand the difference between WordPress.com and Pressable.
Both are Automattic products, but they’re built for different needs. This guide helps you understand when WordPress.com may be the better fit and when Pressable may be more relevant. Read this if your audience includes developers, agencies, advanced WordPress users, or businesses comparing hosting options.
Understanding related products
Domains
Use the domains guide to understand how people can find, register, and connect a custom web address for their site. Read this if your audience is starting a new website, launching a brand, or choosing a name for their online presence.
WooCommerce
Use the WooCommerce guide to understand how people can sell products or services with WordPress.com. Read this if your audience includes online store owners, small businesses, service providers, creators selling products, or anyone comparing ecommerce options.
Other Automattic products
Some creators may also want to promote or reference related Automattic products depending on their audience and campaign. Use the relevant product guides to understand how those products might meet your audience’s other needs.
