A WordPress post can also become the next email your audience receives. Jetpack Newsletter brings that connection into the publishing workflow, giving you useful material to explore from both the publisher’s and the subscriber’s perspective. For readers building an email audience around their site, the story includes how posts are sent, how readers subscribe, and what changes when the publisher introduces paid content or brings an existing subscriber list.
At a glance
- Free to start: Newsletter is included with Jetpack. A paid Jetpack plan is not required to send free newsletters.
- Built for publishers: For WordPress site owners building an email audience around their posts.
- Room to grow: Unlimited sends and subscribers are an introductory offer, subject to fair use and future change. Imports have separate limits.
Getting started
Send readers to https://jetpack.com/newsletter/
The Start for free button leads to cloud.jetpack.com/pricing/jetpack-free/welcome, with Jetpack download and installation instructions.
Who takes action: the WordPress site owner or administrator setting up a newsletter. Have a public WordPress site, administrator access, and a WordPress.com account ready. Install and connect Jetpack, enable Jetpack Blocks, then turn on subscriptions under Jetpack → Newsletter. See the installation requirements.
Core talking points
Publish and send together
Use Post & Email to publish a new post and email subscribers, or Post only to publish without sending. Preview the email and send a test before publication. Pages, custom post types, and edits to published posts do not trigger newsletters.
Make the email feel like yours
Customize the sender name, byline, welcome message, and full-post or excerpt delivery. Replies can go to the author’s email or become pending comments. Newsletter emails use donotreply@wordpress.com as the sending address.
Choose who gets access
Audience controls post access and email recipients: everyone, subscribers, or paid subscribers. The send-email choice is separate. Paid access requires a configured paid tier.
Give readers ways to connect
Add a Subscribe block to a post, page, or widget area. Content can appear in the WordPress.com Reader. Readers can choose immediate emails or daily or weekly digests.
Bring your audience.
Build a paid offering.
Offer something for paying readers
Connect Stripe and create a paid tier to offer premium content. Set monthly and annual prices, restrict a whole post, or use a Paywall block to leave a public preview.
Paid newsletters require Jetpack Blocks and the WordPress block editor. Payments are available in Stripe-supported countries. The paid-audience option becomes available after Stripe is connected and a paid tier is live.
Keep the costs clear
Free / no paid Jetpack plan 10%
Jetpack Security 4%
Jetpack Growth or Complete 2%
These are Jetpack’s fees on paid-newsletter revenue. Stripe processing fees are additional. Paid Jetpack plan costs are separate. If a paid Jetpack plan expires, Jetpack’s transaction fee returns to 10%. See the fee guide.
Move your subscriber list with clear expectations
Import a CSV file or add addresses manually. Have permission to email the people on your list, and clean up invalid or outdated addresses before importing.
| How subscribers join | What to know |
|---|---|
| Direct subscriptions | No cap on people subscribing through your form or the WordPress.com Reader. The product’s fair-use and introductory-offer conditions still apply. |
| Free-plan imports | 100 subscribers total, combining CSV imports and manual additions. The allowance does not reset for each upload. |
| Supported paid plans | Growth, Social, Security, Complete, and legacy Creator support imports up to 10,000 subscribers. Larger imports require manual review. |
Your subscriber list can also be downloaded as a CSV file for use on another platform. See the import guide and export guide.
What readers experience
New email subscribers receive a WordPress.com account when they confirm their subscription. The welcome message follows email confirmation. Subscribers can manage delivery preferences and access subscriber-only content through their account.
Content angles
Written comparisons
The publishing workflow and the full cost of paid content.
The WordPress publishing workflow, free-newsletter availability, and CSV portability offer concrete comparison points. For paid newsletters, consider plan charges, revenue fees, and Stripe processing costs together. Keep direct signup capacity separate from import limits, including the introductory-offer and fair-use conditions.
Reviews and explainers
The experience on both sides of the subscription.
Signup, confirmation, the welcome email, and delivery preferences give you a clear way to explain the reader experience using the public guides. With an existing connected site, you can also examine sender settings, excerpts, and reply handling firsthand. Distinguish those observations from features described in documentation.
Video and streaming
From a post to the email a reader will receive.
On an existing Jetpack-connected site with block-editor access, the Subscribe block, email preview, test send, and publish controls provide a compact demonstration. Without site access, the public setup path and preparation checklist offer a useful walkthrough. Keep the choice to send an email distinct from the audience-access setting.
Naming and brand usage
Use Jetpack Newsletter and the official Jetpack logo files. Automattic’s assets are reserved for Automattic and licensed partners, with editorial use permitted under its brand terms.
Resources and links
Newsletter guide · Email customization · Paid newsletter setup · Import subscribers · Export subscribers · Transaction fees · Official logos
