As an Automattic Creator, you can promote a range of products and services to your audience. The best place to start is with your audience: what are they trying to create, improve, or solve?
Once you know what your audience needs, you can choose the Automattic products that are the best fit and create content that helps them take the next step.
Start with your audience
Your audience is more likely to respond to recommendations that solve a problem they already have. Think about what your audience is interested in and where Automattic products can help.
For example:
Businesses and entrepreneurs may be interested in WordPress.com or Pressable to build and host a professional website that supports their brand and business goals. This audience usually cares about reliability, security, scalability, and tools that help them generate revenue, like payments, bookings, forms, and ecommerce. If they’re selling online, WooCommerce can help them build and grow their store, while Jetpack can add security, backups, and performance tools.
Creators and influencers may be interested in WordPress.com to showcase their work, build a personal brand, grow an audience, publish content, or add newsletters and monetization over time. This audience often values simple setup, strong design options, social sharing, analytics, and guidance as they grow. Jetpack can also provide security, performance, and site management tools as their audience and site traffic increase.
Writers and bloggers may find WordPress.com useful for publishing their work, building a home for their ideas, growing a newsletter, and reaching readers over time. This audience often cares about simple publishing, clean design, community, and spending more time writing instead of managing site maintenance. Jetpack can also add security, performance, and audience growth tools without requiring them to manage those functions themselves.
Educators and course creators may be interested in Sensei to create and sell online courses with WordPress. This audience often wants to package expertise, build credibility, and create a learning experience without stitching together too many tools. WordPress.com or Pressable can provide hosting for their site, depending on their needs, while WooCommerce may be relevant if they need more advanced selling options.
Developers and agencies may be interested in Pressable or WordPress.com to host, build, and manage client websites. This audience usually cares about performance, uptime, scalability, security, workflow, cost, and technical control. For WordPress.com, creator content can highlight features like staging, plugin and theme support, SFTP/SSH, GitHub deployments, WP-CLI, direct wp-admin access, and Studio. Jetpack can add security, backups, and performance tools, while WooCommerce can support clients building online stores.
Online store owners may be interested in WooCommerce to build and grow an online store with flexible tools for products, payments, shipping, subscriptions, and extensions. This audience usually cares about reliability, security, scalability, and the ability to keep selling as their business grows. Jetpack can provide additional security, backup, and performance tools, while WordPress.com or Pressable can provide hosting for their WordPress site.
These are just starting points. Your audience may fit more than one group, and you don’t need to limit yourself to a single product or brand. If you’re not sure where to start, choose the audience need first, then match it to the product that helps solve it.
Choose products that fit
Automattic’s Creator Program includes products and services for building websites, running online stores, creating courses, managing WordPress sites, and more.
Some of the products you can promote include:
- WordPress.com for managed WordPress hosting, websites, blogs, and online stores.
- Pressable for managed WordPress hosting, particularly for businesses, agencies, and developers.
- WooCommerce Marketplace for adding functionality to WooCommerce stores, including tools for payments shipping, marketing, subscriptions, and more, or customizing their design.
- Jetpack for WordPress security, performance, backup, and other site management tools.
- WordPress.com domains for registering a domain for a website.
- Premium themes for professionally designed WordPress and WooCommerce sites.
- Sensei for creating and selling online courses.
- WP Job Manager for adding job board functionality to a WordPress site.
- Website Design Service for getting a professionally designed website from the WordPress.com team.
You don’t need to promote every product. Start with the products that make sense for your audience and the content you already create.
Explore the product guides to learn more about individual products, their audiences, and what they offer.
Match the message to the audience
Once you know what you’re promoting, shape your content around what your audience cares about most.
For example:
- For business owners, focus on reliability, security, revenue, and tools that help them run their business.
- For creators and writers, focus on publishing, design, audience growth, newsletters, monetization, and owning their presence online.
- For developers and agencies, focus on performance, workflow, technical control, scalability, and managed infrastructure.
- For store owners, focus on flexible selling tools, payments, shipping, security, and room to grow.
You don’t need to cover every feature. Choose the benefits that fit the problem your audience is trying to solve.
Promote products in ways that fit your content
You don’t need to create a traditional product review to recommend an Automattic product. A useful approach is to connect a product to something your audience already wants to learn or do.
When someone uses your tracking link to purchase an eligible product or service, the referral can be attributed to you in Impact.
For example, you could:
- Write a tutorial that shows how to accomplish something with WordPress.com.
- Share your experience using a product and explain why you recommend it.
- Create a comparison that helps your audience choose between options.
- Make a video or social post that demonstrates a feature or workflow.
- Create a resource, checklist, or guide that naturally includes a relevant recommendation.
- Link to a specific product or page when it directly supports something you’re discussing.
Your tracking links can point to a homepage or a specific product or page. Linking directly to the most relevant page can make it easier for someone to find what you’re recommending and take action. Learn how to create tracking links in Impact.
Keep your recommendations useful
The goal isn’t to promote as many products as possible. It’s to make useful recommendations that fit your audience.
Before you add a product or link to your content, ask:
- Does this solve a problem my audience has?
- Does it fit naturally with what I’m already talking about?
- Can I explain why I’d recommend it?
- Am I sending people to the most relevant product or page?
If the answer is yes, you’re ready to create your content and share your tracking link.
When talking about WordPress.com, be sure to use the correct product name and follow the WordPress.com brand guidelines.
Ready to promote?
You don’t have to figure everything out at once. Start with one audience, one problem, and one product that makes sense for them.
When you’re ready, start learning more about the products you can promote:
- Learn more about WordPress.com.
- Understand how payouts and commissions work.
- Read the Automattic Creator blog for deeper ideas, strategies, and examples.
