Automattic Creator Program FAQ

Have a question about the Automattic Creator Program? You’ll find answers to some of the most common questions below.

Getting started with the Automattic Creator Program FAQ

What is the Automattic Creator Program?

The Automattic Creator Program lets you earn commissions by promoting eligible Automattic products and services to your audience.

Once you’re approved, you can promote multiple participating Automattic brands through a single program and manage your activity in Impact. Participating brands include WordPress.com, Pressable, WooCommerce, Jetpack, and more.

Who can join the Automattic Creator Program?

The program is open to content creators, influencers, educators, businesses, and others with an audience who want to promote Automattic products.

You don’t need to have a WordPress website to join the program. However, we recommend using the products you promote so you can make authentic, informed recommendations to your audience.

How do I sign up?

You can apply to the Automattic Creator Program. After you submit your application, we’ll review your information and let you know whether you’re approved.

For a step-by-step walkthrough, see Setting up your account.

What’s the difference between the Automattic Creator Program and the Automattic for Agencies Program?

The Automattic Creator Program is designed for creators, influencers, educators, businesses, and others who promote Automattic products to their audiences. The program is designed for those creating content to easily generate commissions and earn one-time, lump-sum payments for every referral.

Automattic for Agencies is designed for agencies that recommend, implement, and manage Automattic products for their clients. The program offers a suite of tools and services that streamline website management for multi-user teams and expand revenue opportunities through profit sharing and bulk discounts.

Can I join both the Creator Program and Automattic for Agencies?

Yes. You can participate in both programs as long as you follow the guidelines for each one.

If you’re hosting a client’s site through your Automattic for Agencies account, you can’t also receive a Creator Program commission for that same client.

Impact platform FAQ

What is the Impact platform?

Impact is the affiliate marketing platform where the Automattic Creator Program is hosted. It connects creators and affiliates with brands and advertisers and provides a user-friendly interface for tracking and optimizing your marketing efforts.

Why do I need an Impact account?

Impact is the platform we use to manage the Automattic Creator Program. You’ll use Impact to access your account information, create tracking links, view your activity, and manage your program-related information.

You don’t need to learn every Impact feature to get started. For a beginner-friendly overview, see Getting to know the Impact platform.

Do I need to join the Impact Marketplace?

No. You don’t need to apply to the Impact Marketplace to participate in the Automattic Creator Program.

The Automattic Creator Program uses Impact to manage your account, tracking, and commissions. The Impact Marketplace is a separate part of the Impact platform that lets you apply to work with other brands on the network.

How long does it take for clicks and sales to appear in Impact?

It can take an hour or two for a click or purchase to appear in Impact.

If you think a sale was tracked incorrectly, contact the Automattic Creator Program Team with the details of the transaction.

Where can I find promotional materials?

You can find promotional materials for participating Automattic brands in the Content > Assets section of Impact. Depending on the brand, these may include banners, images, text links, and other creative materials.

For information about creating tracking links and choosing the right link for your content, see How to create links to promote any Automattic product in Impact.

Where can I find discount codes and promotions?

We don’t offer a general-use discount code for creators. Custom codes are occasionally provided to select partners who demonstrate meaningful value beyond simply sharing coupons, for example, by creating original content, generating qualified traffic, or running product-focused promotions. If you believe you qualify, please contact the Automattic Creator Program Team at affiliates@automattic.com.

If a temporary discount or promotion is available for creators, you’ll find it in the Content section in Impact under Deals or Promo Codes.

You may only use codes provided to you in the Impact interface. You may not promote codes you find online in other channels as they will not generate any commissions for you.

Where can I get help with Impact?

For questions about how Impact works, your Impact account, or Impact features, visit the Impact Help Center or contact Impact Support.

For questions specifically about the Automattic Creator Program, email affiliates@automattic.com.

Program FAQ

How are commissions determined?

Commission rates vary by product and brand. See Payouts and commissions for commission details and check your Impact account for current commission rates and eligible products.

Not every action is commissionable. Some actions, such as certain upgrades or purchases that don’t meet the program’s requirements, aren’t eligible for a commission.

Can I promote more than one Automattic brand?

Yes. Once you’re approved for the program, you can promote any eligible Automattic brands participating in the program.

Each brand and product can have its own commission rate, eligibility requirements, and promotional guidelines, so check the relevant brand or product guide before promoting it.

Can I use my own tracking link to make a purchase?

You can use your own tracking link to purchase Automattic services for your own use, as permitted by the program terms.

For information about purchases you make on behalf of clients, self-referrals, and other programs or sub-affiliate arrangements, see Self-referrals and other programs.

What should I do if my sale didn’t track correctly?

If you believe a qualifying purchase wasn’t tracked correctly, email affiliates@automattic.com. Include the email address associated with your Impact account, the date of the purchase, and any other information that can help us investigate.

Where can I find the program terms and guidelines?

The Automattic Creator Program Terms explain the rules and requirements for participating in the program. These are found in your Impact account in the Discover > My Brands section. Click on the Automattic logo, then click on “View and manage contract” on the right side of the interface. You should also review the relevant brand guidelines and promotional requirements before sharing Automattic products with your audience.

Payments FAQ

When will I get paid?

Your commission must be tracked, reviewed, and available in your Impact balance before it can be paid out. The timing also depends on your Impact payment settings and payout threshold.

For a detailed explanation of action locking, payout timing, payment methods, and tax information, see Getting paid: Payments and payouts.

Who handles my payments?

Impact handles payments for the Automattic Creator Program. Your Automattic commissions are added to your overall Impact balance and aren’t paid separately by Automattic.

For more information about setting up payments and managing your Impact balance, see Getting paid: Payments and payouts.

Linking FAQ

How do I create a tracking link?

You can create tracking links for eligible Automattic products in Impact. The type of link you use depends on what you’re promoting and where you’re sharing it.

For step-by-step instructions and guidance on choosing the right type of link, see How to create links to promote any Automattic product in Impact.

Where can I use my tracking links?

You can share your tracking links through approved websites, social media, and other online channels you control, as long as your promotional methods follow the program terms and applicable guidelines.

For more information about creating, using, and sharing tracking links, see How to create links to promote any Automattic product in Impact.