Premium themes

Premium themes are professionally designed website templates that customers can use to change the look, layout, and style of a WordPress site or WooCommerce store. 

This guide covers premium themes from two places: the WordPress.com theme directory and the WooCommerce Marketplace. WordPress.com premium themes are designed for WordPress.com-hosted sites, including blogs, portfolios, business sites, and other types of websites. WooCommerce Marketplace themes are designed for online stores built with WooCommerce.

What do premium themes include?

Premium themes vary by marketplace, theme developer, and customer setup.

Across both WordPress.com and WooCommerce theme options, customers can expect:

• A professionally designed starting point for a website or store.
• Layouts and design styles built for specific site types or business needs.
• Mobile-friendly designs.
• Theme demos or previews before choosing a theme.
• Customization options for adjusting the site’s look and feel.
• Documentation or support resources from WordPress.com, WooCommerce, or the theme developer.
• Ongoing theme updates, depending on the theme and marketplace.

The exact features, support terms, refund policies, and setup process depend on where the theme is purchased and which theme the customer chooses. 

WordPress.com premium themes are available through the WordPress.com theme directory. This includes premium themes for blogs, portfolios, business sites, stores, restaurants, newsletters, education sites, and other common website types. 

WooCommerce store premium themes are built specifically for WooCommerce stores and are available through the official WooCommerce Marketplace. These themes are focused on ecommerce needs, such as storefront design, product browsing, and store presentation. 

Who are premium themes for?

Premium themes are for customers who want a more polished starting point for a website or store.

They can be a good fit for audiences such as:

• Bloggers who want a more distinctive site design.
• Creators building a portfolio, publication, or personal brand site.
• Freelancers and service providers who need a professional online presence.
• Small businesses launching or refreshing a website.
• Restaurants, educators, nonprofits, podcasters, and other niche site owners.
• Store owners who want a WooCommerce theme designed for ecommerce.
• Agencies or freelancers building sites for clients.

For creators, premium themes may be especially relevant when their audiences care about site design but don’t want to hire a designer or build a custom theme from scratch.

What sets premium themes apart?

Customers get a professionally designed starting point

Premium themes give customers a ready-made design foundation for a site or store. This helps them move faster than starting from scratch, while still giving them room to customize the look and feel.

There are options for websites and stores

Premium themes are available for different types of projects. WordPress.com themes support a wide range of site types, while WooCommerce Marketplace themes are focused on online stores. This distinction helps creators point audiences toward the right marketplace based on what they’re building.

Customers can preview themes before choosing

Both WordPress.com and WooCommerce give customers ways to browse and preview themes before making a decision. This helps customers evaluate whether a theme fits their content, brand, products, or business needs.

Themes are built for the platform they support

WordPress.com premium themes are built for WordPress.com-hosted websites. WooCommerce Marketplace themes are built for WooCommerce stores, so the right choice depends on whether the customer is building a general website or an online store.

Support and updates are available

Premium themes generally include documentation, updates, and support resources. The exact support path can vary depending on the marketplace and theme developer. 

Affiliate commission details

• Earn 30% on a customer’s first paid purchase and 10% on purchases from returning customers.
• Includes premium themes from the WordPress.com theme directory and WooCommerce Marketplace.
• Tracking duration: 30 days.

For current payout rules, cookie windows, eligibility, and commission details, read the payouts and commissions guide.

Common questions